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Updates & tips
How can I get my website seen at the top of Google search engine
If you haven’t incorporated video and social media into your website consider it a missed opportunity in your website marketing strategy. Lets face it, humans like to see what their getting and see who they are dealing with. Video and social media provide a plethora of opportunity to garner SEO authority in your market. With Googles new algorithm modification Rank Brain, more is better and thoughtful is best. Rank Brain means learning and understanding the human like search. So ask and answer questions for the consumer in your content strategies. Remember, a lot people search in voice on their mobile devices and this new signal in google is searching natural language, which can be vague, unedited and and even longer compared to a typed search queries. Think human SEO relevant content, links and meta-tags. Good content is what google likes best, good humanized content is what Rank Brain likes best. Understanding the reasons for these algorithm updates is crucial to your relevancy and authority in search queries. Updating your website and SEO is to capitalize on the evolution of the search engine changesand necessary to keep your authority in page rank. Lets talk YouTube: Your website and YouTube is a great example of a content rich relationship. Producing YouTube videos pushing your products, brands and services and embedding them into your website is a huge opportunity for page traffic. The more videos the better. Instagram,Facebook and twitter to name a few are just another target rich place to interact with your market. When redesigning your website and updating your SEO try to remember what Matt Cutts (the former google software engineer) said… “Write and design websites for humans; not machines. and your search engine ranking will take care of itself.”
5 Reasons Your Web Design Success is Our Success
Creative Concepts At heart of any successful design is the concept. You ask yourself “whats my mission, whats my client base, what is the potential of my business”? the fundamental beginnings of what makes your business unique. It is from this place that you begin to put your own identity together that becomes your website, your message, your pitch. Responsive Design This is important because in today’s technology, screen size and the different types of machines and devices makes it necessary for your website to respond to reach the broader audience of all types of devices . In other words, one size fits all. If you have a responsive site you don’t need a additional mobile site, your website will open the same on any size machine. BrandingIn a nutshell, is who you are and who are you trying to reach. Unlike the the process of developing a concept which is an idea, your online brand is now your identity. You want to be sure that you have built a brand that tells your story from the first click on your website, first impressions are everything. SEO Is critical to getting your web site to those you want to reach. The search engines are in constant flux and change,(remember the old saying information highway) well that old highway has become much more complex with many more roads and a whole lot of traffic. So it is important that your Brand is being pointed to your potential online markets. Security Hacking can happen to anyone and for a variety reasons. VisionEFX uses the latest tools and partners with elite security providers to help provide our clients with optimal safety products. Also see: Hackers and spamming will only get worse here are some things you can do now VisionEFX is committed to bringing stellar service and unique web designs and online branding to our clients. We pride ourselves in our clients success with the new website we develop for them. Their success then becomes our success because we have learned that repeat and referred clients say a lot about how well we are doing as a company.
The Pitfalls of Using a Big Box Company to Design Your Website
Many business owners have consider using large U.S. based big box web design companies or any number of off-shore web design companies because of the low prices they offer. Let us not forget what our parents taught us: you get what you pay for. Over the years my company has revamp, repaired, revised and rebuilt websites that were created by large companies and off-shore developers. We discovered that in most cases, promises were made and seldom kept as listed in the points below. 1) A local business signed with a large online web design and advertising company to build their website. Shortly after the website was launched the client received a bill for $875.After reading the fine-print they discovered that they pay $125 for every online lead received via their website's contact form whether they closed the deal or not. Even if the big box company has a strong brand name, ALWAYS read the fine print. 2) When a local photographer client asked his big box company why his website does not show up in Google for popular search terms, he was told Google has changed the rules.Over the next 6 months he was told he needed the following additions to his website to improve its ranking: A blog, an Xml site map, and creation of multiple back links. The client paid $1,500 for all these services over a 3-month period, but the Google results never improved. This frustrated client asked the big box developers: 'Why doesn't my website show up in Google for popular search terms relevant to my business, after all the work you have done?' They answered him: ”Oh, didn't you know... Google changed the rules again.” If you think you are being taken advantage of by your current web designer, then get on the phone and pose the same questions to another web design company and don't forget to check their references on Google Places or Google Maps. 3) A client's company recently had an off-shore company develop their website using a proprietary framework.When the client called them 3 months later to make changes, the original developer had left the company and no one was left to support the software framework. This client had no clue that websites can be built in a variety of HTML framework. The best thing to do is learn a little bit about each so you are somewhat forearmed when the topic arises. There are many software architectures running locally and on the World Wide Web. A few of these include: .NET, Linux, Red Hat, Cold Fusion, Java, Oracle, Ruby on Rails, and many others. We frequently work with clients who come to us with Microsoft Access and Word Perfect for database and communications. A good web development company can work in many different environments and help to build legacy systems to help migrate users to more modern platforms. All things considered, a developer must look what is best for the company in terms of data migration, scalability and cost savings. The most expensive website does not necessarily mean that it is the best website plan. Shop around and choose the companies providing similar pricing (give or take $100). 4) A dentist client hired a big box company to improve his standing on search engines such as Google, Bing and Yahoo.After 6 months had passed with no improvement, the dentist contacted us to perform an SEO (Search Engine Optimization) analysis. At first glance we discovered spelling and grammar errors in the meta tags of every website page. We explained that a big box web design company seldom has any vested interest in helping them maintain good Google placement. Many large companies hire throngs of 20-something youngsters to bang out websites. That’s fine, as long as you understand your website is being done by someone whose main focus is looking forward to the weekend, getting that bi-weekly pay check, and maybe a bonus based on how many websites he or she can quickly crank out the door. Ask yourself, ”Do they really give a hoot if I get lots of business from your website?”They might sound concerned, but at the end of the day you can bet that their solution has you shelling out more cash over the long run. 5) A national company hired an LA website company to build a website complete with a robust content management system (CMS).It wasn't cheap, but it did everything they asked except that the content management system required the user to have some knowledge of HTML to effectively style text and apply links. The CMS was simply too hard for them to use, so they had to hire a professional HTML person to perform basic updates. This company could have saved a truck load of money by passing on a content management system and instead opting for an open source standard HTML website. The most expensive website does not necessarily mean that it is the best website plan. Shop around and choose the companies providing similar pricing (give or take $100). 5) A legal professional hired a national web design and SEO (Search Engine Optimization) company with offices in the U.S and overseas, to improve website ranking on Google for related search terms.This company had an impressive resume and threw out lots of fancy terms for all the work they planned to do, such as: XML sitemap, back links, blog links, article links and press release links. After many months passed, this client found many links for her website on other very low quality websites that had nothing to do with her legal business. Needless to say, her website ranking did not improve. When she complained, the company agreed to refund her monthly fee, but not before she noticed a charge on her credit card for $1,100 for administrative fees and charges. To date she is still fighting them for this unwarranted charge. When she initially told me this story, I immediately Googled the company name and found page after page of complaints. She could have saved herself a lot time, money and grief if she had only researched them over the Web. 6) A local construction company hired a big box website company to perform online social marketing.When he ended his expensive contract, the big box company refused to provide him all the login credentials for all the social networking accounts they had set up for his business. Since his business has moved, there are multiple social websites listing his old address. And as long as the big box withholds the credentials, there is absolutely nothing he can do to correct these incorrect online listings. Never put your digital assets in the control of ANY 3rd party. Treat your hosting, domain name, social websites, and ALL online listings the same as you would your birth certificate and social security number. To finish making my point, professional companies and professional people are people plain and simple. There are good doctors and bad doctors, good lawyers and bad lawyers, good accountants and bad accountants, and good web developers and bad web developers. Be smart about who you hire to build your company website. Do your homework, ask questions, read the contract, and check as many client references as you can.At the end of the day, you get what you pay for.MUST-READ RELATED WEB DESIGN ARTICLES:Planning your websiteUsing a freelance web designer, hiring a web design from elance or scriptlanceChoosing a good website designerAdvice for designing a great website, having a website that has the wow-factorDesigning a professional website