About Advertising Jobs

Advertising jobs range from entry-level positions such as advertising sales assistants to graphic designers to advertising managers. Individuals who work in advertising must be skilled in the art of promoting products and services through creating appropriate messaging and visual images that can connect with people.

Purpose

The purpose of advertising is to encourage people to buy a product or service. An advertising sales agent or account executive typically sells advertising to newspapers, magazines, television and radio. An advertising designer creates the visual images in an ad. Advertising managers supervise entire teams of designers, sales agents and the copywriters who write the ad copy.

Education

People come to the advertising field from varied education paths. An advertising manager may have a Master's degree in advertising or business administration. Alternatively, some work their way up in an ad agency. Graphic designers may be self-taught or have a degree in graphic design. Advertising copywriters may have degrees in English, business or may simply possess the gift of language.

Qualifications

Beyond educational requirements, to work in advertising, connecting with others through advertising messaging is necessary. An advertising manager must have solid interpersonal skills to effectively manage a team of people. A graphic designer must know how to attract attention in visually appealing ways. Copywriters must use language to sell and persuade.   

Employment Prospects

Advertising jobs exist in a variety of industries. Any company or organization interested in promoting a product or service will need the services of qualified advertising professionals. Technological advances have created increased opportunities for advertising personnel who are skilled in developing effective online ads.