Advertising Jobs & Career Resources

The advertising field has always been a lucrative opportunity. The industry has opened up quite a bit in the age of the Internet and other media. There are many products requiring a good advertising campaign and many career possibilities, as well.

There are many online guides to careers in advertising, including specific job boards devoted to the different careers. However, it is important to determine what career path you would like to take in advertising. Studying different career choices is necessary to narrow your search down to a more specific aspect of advertising in order to tailor your education, and ultimately your job search, accordingly.

Career choices in advertising:

• Advertising media planner. A media planner has to be familiar with different forms of media, and make the decision which form works best for prospective clients. 


• Media Traffic. Personnel in this field have to be aware of the advantages of each media outlet, including demographics and coverage in each media field.  This job ultimately finds the time and space in the specific outlet chosen and purchase it.


• Production Manager. This job is responsible for the actual development of the ad. They must keep up with the actual producers of the advertising, and make sure the job is successfully completed.


• Public Relations. The person responsible for public relations handles all activities concerning the media, outside of sales. It is the job of public relations to coordinate with the various media outlets.


• Account executive. This is the person who has to understand the specific needs of the client looking for sales service. The account executive meets with the client and coordinates everything directly.


• Copywriter or illustrator. In this department, the work of the writing of the copy is put together. Storyboards and design aspects are also handled.