Advertising Techniques

Advertising is a necessary skill for businesses in the modern world. Viewers, readers and listeners have become increasing technological, but have also found a way to drown out all of the noise. Consequently, advertisers must use several techniques to gain back the attention and give them a reason to pay attention. 

Print Advertising

• Include a limited time offer in your print advertising. This can attract customers if they feel it is an exclusive offer. 


• Utilizing white space can attract more individuals to your advertisement. With white space, the eye is drawn to blank spaces.


• Using bullet points and numbers will assist reading excess information. Paragraphs are likely to only be glanced over.


• Words put in quotations are more likely to be read than words that are not. Quotations signify importance.


• Make your ad stand out by using color and fonts. Do not overuse color and fonts. One or two colors and fonts are acceptable for an advertisement.

Radio & Television Advertising

• The most important information is in the beginning of your advertisement. It's necessary to state important information in the first three to five seconds.


• State your brand name multiple times. Repetition will increase the chances the audience will hear and remember the name.


• Using newsworthy material will compel viewers and listeners to take notice.


• Run your advertisements in the early morning, before 8:00 AM, and in the late evening, after 5:00 PM. These time periods have the most viewers or listeners, audiences will be getting ready for work or coming home from work.

Internet Advertising

• Give users the option to subscribe to your content.  Sending unsolicited messages will damage your reputation and give the audience a negative view.


• Assess the placement of online advertisement. Users typically read top left to bottom right, so your placement on the web page can affect the advertisement being seen.


• Build an SEO (Search Engine Optimization) strategy. 


• Include buzzwords in your advertisements. Buzzwords are action words that stand out in a sentence and give your company purpose. 


• Create social media profiles for your company or service. When a user views an advertisement or clicks to read information, it's good practice to have a social media platform to expand and give users the ability to "like" or "follow" it.