How to Advertise a Laundromat
By advertising a laundromat the owner can find customers at a faster rate. While it is important that the laundromat be in a convenient location for walk-up traffic, the owner should still market the business on a regular basis. Using print ads and offering discounts can help increase the laundromat’s profitability.
- Place an advertisement in the Yellow Pages to market your laundromat. Call the phone company to find out when the next directory is coming out. Check the ads in the current Yellow Pages to help your design your listing.
- Put an ad in the newspaper to inform potential customers about your laundromat. Contact the classified department at the paper to find out how much it costs to run an ad. Put the location of the laundromat in the ad so customer’s can easily find it. If you have any promotions going on, make sure to include the information in the ad.
- Design a flyer to use for promoting the laundromat. Print up a supply and pass them around to other businesses in the area. Offer a discount in the flyer to attract new customers to your laundromat. Attach a coupon to the bottom section of each flyer that a customer can bring in to receive the special discount price.
- Go to local apartment complexes and speak with the manager. While many apartment complexes have laundry facilities on site, some renters prefer to use an outside service instead. Ask the manager if you can post your flyers at various locations within the apartment complex.
- Offer customers a free wash after they use the laundromat a certain number of times. Create a punch card to use for tracking how many times a customer uses the laundromat. You should receive some positive word of mouth results from the promotion, which can help to increase the amount of business your laundromat receives.