How to Manage an Advertising Agency

Advertising agencies create original, creative and effective marketing materials for businesses, government entities, schools and non-profit organizations. While taking a managerial role in this setting can be profitable and rewarding, this type of career involves patience, perseverance and hard work as well.

• Retain existing customers. Make sure your past customers are happy with the agency's work. Let them know how much you appreciate their business by offering exclusive discounts, mailing cards to mark special occasions or sending a gift basket during the holidays.


• Develop new relationships. Advertise the business through online websites, print publications and television spots. Contact potential customers to see if they express interest in your services.


• Keep the office organized. Maintain an accurate filing system, and hire an administrative assistant to handle emails, appointments and paperwork. Consider having a customized software program developed to track customer accounts, possible leads and advertising ideas.


• Ensure your employees are well-trained. Complete a thorough background check on each new hire. Try to find personnel with excellent credentials, a proven sales record and an eye for innovative marketing techniques.


• Conduct meetings. Daily, weekly or monthly meetings keep personnel informed about new events or incentives, while also allowing you to learn more about clients and projects.


• Obtain feedback from customers and employees. Ask your employees if they feel you could improve in some aspects. Let them know you are open to their ideas and opinions. Call customers to make sure you are fulfilling their expectations.