How to Start a Newspaper Advertising Agency

Many people still read the newspaper, and advertising with print ads still brings in lots of money. Starting a newspaper ad agency can make you money as you help make others
money. If this sounds like a career you would be interested in, there are several steps you can follow to start your own newspaper ad agency.

1. Register your business. To do any business legally, you will need to register with your city and county. Make sure that you fill out the appropriate forms and pay any fees.
   Have a business plan available as well. A well thought out plan can help you
   get approved for your business.


2. Research advertising rates from other companies. It is a good idea to know what rates your competition is offering so that you can offer competitive rates. You do not want to list prices too high or clients will choose to go with other agencies that are cheaper; however you also do not want to go too low that you are not making a profit.


3. Figure out what your company’s policy will be regarding online advertising. Many papers have online versions of their newspaper. If you want to put ads online as well, you may need to contract a web designer to convert your ads into Internet friendly designs.


4. Obtain an office space. You will need a space that is big enough to hold any equipment you may need. If you are going to be seeing clients in office, you will also want some place that is easily accessible and easy to locate.


5. Advertise your advertising agency. Attend conferences for newspapers and advertising professionals. Make connections and try to contact as many people as you can to get your name out there.