How to Open Maternity Stores

If you are interested in opening a small clothing store, consider opening a maternity store. It can be profitable if you choose the right location and products, and it's a fun business to have. By opening your own store, you can choose which maternity clothing and other items to offer. 

• Establish the type of maternity store you want. It could be a boutique with handmade clothing, a consignment store with used clothing or a store with designer labels. The maternity store can also be tailored to those on a budget by offering discounted maternity clothing.


• Choose between a brick and mortar store or an Internet business. Each option has its own set of pros and cons you should consider. For instance, an online store saves you money by not having extra expenditures such as your rental space but will not get the foot traffic that a brick and mortar store can bring in. An online maternity store can also be started more quickly without the need for setting up your store, choosing a location and possibly hiring employees.


• Pick a business name so that you can obtain your business license, tax ID number, insurance and any other legalities required by your local small business bureau. If you plan on having an Internet maternity store, the business bureau for your city must approve it.


• Create an extensive business plan that helps you determine your current financial situation and helps you decide whether you need a business loan. Include all startup costs involved with opening your business, which may include inventory, equipment for your store, business cards or a website. Be sure to include possible wages for any employees you will need to hire and expected profit margins.


• Contact wholesale companies with maternity items you wish to carry in your store, and begin ordering the items. If you are starting a boutique or consignment maternity store, you will need to get the word out with advertisements to supply your store with sufficient stock.


• Begin marketing your store and products when your store is set up by putting advertisements in the newspaper or PennySaver and on Craigslist. Social media sites can also help in announcing the opening of your store.


• Offer sales and discounts when you first open your store to encourage new customers to shop there.