How to Promote Your Health Club
Promoting a health club can help the owner increase the membership base. Different forms of advertising and special membership discounts are popular ways to promote a club. The owner will first need to decide how much money to spend on promotions in order to determine the right methods to use.
- Set a budget for promoting your health club. Meet with your bookkeeper or accountant to determine how much you can spend on various forms of advertising. Do some research to find out the cost of the type of advertising you want to do.
- Run a large ad in the newspaper to market your club. Work with the paper’s advertising department to come up with the right size and wording for your ad. Decide how often to run the ad based on the amount of funds that you have available.
- Put a listing in the Yellow Pages to market the club. Use a listing that describes a few of the features you offer at the club instead of only putting the address and phone number. Contact the phone company to find out when the next directory is going to print so you know how much time you have to create your listing.
- Design a website to promote your health club. Include the fitness background of each of your instructors on the website as well as the cost of a new membership. Create an online sign up form for new members to use as a convenient way to join your club.
- Offer special discounts for new members. For example, many clubs give new members a special price for joining for 12 months instead of a shorter period. You can also offer incentives for members who refer friends that sign up, such as a discount on various merchandise that you sell at the club or a free month of personal training.