How to Start a Custom Embroidery Business
Fortunately, even in a recession there are always new businesses starting up. One recession resistant industry is the T-shirt and hat embroidery field. It is not that hard to learn nor is it very expensive to start. Your customer base is almost limitless. With proper planning and business decisions, you can offer custom services that will attract your own special clientele.
- Develop a sound business plan. If you don’t know where you want to go, it is for certain you will not get there. Have both long and short-term plans and try to stick to them.
- Contact your local county officials to see what is required in the nature of business licenses and regulations. Check to see if you will be required to collect sales taxes.
- Decide where you are going to run your business. Will you be operating from your home and use the garage or basement to do the work? Will you have a home office or rent a space? Make the decision and set it up.
- Set up your office so that your customers can easily contact you. Have an up-to-date computer, functioning e-mail and fax capability.
- Search for the equipment you will need to perform the work such as embroidery machines. If you already know what you want purchase it. If not you may want to go to a couple of trade shows and see what is available. Do research and make certain your equipment will satisfy your needs once you begin working. You can always upgrade as the business grows.
- Make yourself a portfolio to show prospective clients. Pictures will make it easy for them to see your work and make decisions. Have a sample display if possible and build this as your business grows.
- Set your pricing and begin marketing your new business. Do not try getting new business by beating your competition in pricing. You will only be cutting your own throat. Charge what you are worth. Work smart, not hard.