What is Placemat Advertising?
Placemat advertising is a unique way of reaching potential customers and selling a product. Although this method is useful in selling different types of food in restaurants, it is also useful for other businesses. Placemats are placed on the table where they are easily visible to diners. As they wait for their meals, they have the opportunity to read or browse advertisements.
Selling a New Menu Item
It is common to see a new food or menu item presented on a large placemat. They may be eye-catching and colorful enough to grab the diner's attention. At times, customers may be indecisive in what to order. Placemats often make up their minds for them. The menu item may be priced at a new promotional price much lower than the other food items. Both the price and food may look too good to pass up.
Promoting a Business or Service
Placemats may also contain multiple advertisements for oil lubes, brake services and even tires specials. This helps the company selling the service reach an audience who may or may not need them at that time. It is possible that customers may remember seeing an advertisement when an emergency does occur.
Affordable Advertising
Unless a company is very well-known or successful, other means of advertising may be expensive. Placemat advertising is cost-effective and economical to smaller businesses. They can order a large number of mats at a fraction of the cost of television, radio and Internet advertisements.
Advertise All Day
Placemats are excellent tools in continuous advertisement. They reach more customers in a 24-hour period than most other ways. This is essential in restaurants that stay open 24 hours a day. Although the day brings in a stream of customers, evening and late night diners will see these ads as well. They are much more relaxed and spend more time browsing or reading ads than those who dine in the day.
Design
This product may be designed to specifically meet the company's needs or wants. Restaurants may use bright colors and larger pictures to get the point across. Sometimes a gloss may be applied over the paper to make it stand out more. These things will up sell a product or service faster than if they were plainly designed.