BCSG, LLC

Please Stand By ... Our Agents Are Currently Helping Other Customers

If you've ever called the 800-number for a telecommunications company, you know the rigmarole. You sit through minute after excruciating minute of easy-listening music, interrupted periodically by a recorded message affirming the importance of your call. You enter your phone number when prompted, but know it's a pointless exercise because the customer-service agent will always ask you to repeat it. And then—if you're lucky—the second or third person with whom you speak can actually respond to... READ MORE Posted February 23, 2012 at 07:46 PM

Magical Marketing

Do you wish you had a magic wand when it comes to marketing your business? You think a magic wand would have amazing power, but you need to know how to use it to get results. You need to point it in a certain way, you must have a clear intention and you often need to use certain words in order to get the desired result.  I know this might sound silly to you, but let’s think of planning as a magic wand. You create an intention, wave the wand, take action and produce a result... READ MORE Posted February 20, 2012 at 01:47 PM

Is Your Marketing Message like an Empty Envelope?

Imagine you are walking along in a park one bright sunny day. You happen to look down and see an envelope, which you decide to pick up. It is very fine quality envelope with a logo and postage on the front of it. You think it is very impressive.  To your amazement, the envelope has nothing written on the front, no recipient's name or address.  And you can tell, on closer inspection, that the envelope is empty. This envelope is like most small business marketing activities. All the i... READ MORE Posted February 16, 2012 at 05:28 PM

Five Ways To Market Your Business

 Business Cards. Whether you love them, hate them or are simply indifferent, you can’t discount how much business those little 3.5 x 2 inch cards can bring you. But are you aware of all the many things you can do with them? The standard image that comes to mind is passing them out at a networking event while chatting with interested prospects, but don’t stop there! You can include them in correspondence (this includes statements, invoices, thank you cards, etc), leave them at your f... READ MORE Posted February 08, 2012 at 11:10 AM

Four Factors That Distinguish Services Marketing

It's been called "selling the invisible"—delivering intangible services as a core "product" offering. Law firms, management consultants, IT services and telecom providers, architectural groups, healthcare and educational organizations, financial and insurance institutions, and a multitude of business-to-consumer operations profit from performing and delivering people-based services. But invisibility, or intangibility, is just one factor that distinguishes services marketing from product marke... READ MORE Posted January 26, 2012 at 10:20 AM

How to Create Powerful Systems

Business fall prey to a very common misconception in regards to systemization: the idea that a system is just a document that tells people how to do things, and in what order to do them. It is a great first step to understand the need for systems in a business, but what most people forget is that they already have systems in place. What they mean when they say they need systems is, “I need to create documents for my systems.” At BCSG, we call those documents action plans. Some call them proce... READ MORE Posted January 16, 2012 at 12:32 PM

7 Steps to Local Search Dominance

Local shoppers are going online to find products and services in your town, get found when they do! Right now, in every community in America, increasing numbers of people of all ages are turning to the internet to find products and services right there at home. This trend, known generically as local search, presents a huge opportunity for small businesses who focus on winning in this arena. Below are 7 steps every local business should explore today in order to gain a competitive advantage in... READ MORE Posted January 13, 2012 at 02:56 PM

Ways to Grow Your Business

Here are some instant ways for you to bring in more customers and grow your business.The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results.These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.You should be aware that each question you answer ‘no’ to probably means that you are losing ... READ MORE Posted January 05, 2012 at 01:42 PM

Holding Consultants Accountable

Midsize companies increasingly find the need for outside consultants, but how do you find the right people and manage the relationship successfully? Not every company has the internal resources to pull off every project. Midsize firms are just as needy as larger companies that frequently find themselves understaffed when it comes to developing and implementing sophisticated new systems. The most common solution is to get help in the form of consultants and other IT service partners. But how d... READ MORE Posted December 30, 2011 at 12:38 AM

10 Ways to Keep Your Customers for Life

Keeping customers happy is the smartest way to grow your business. But in this age of customer dissatisfaction, it is not always easy. He consistently promised more than he could deliver. Many customers, infuriated with his poor service, stopped buying. It is my friend’s arduous job to get those customers back and to keep them. Whether your employees are good sales reps, like my friend, or poor ones, like his predecessor, retaining profitable customers is often your company’s number one chall... READ MORE Posted December 27, 2011 at 03:13 PM