BCSG, LLC

10 Tips for Successful Public Speaking

Feeling some nervousness before giving a speech is natural and even beneficial. But too much nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give better presentations:   Know your material.Pick a topic you are interested in. Know more about it than you include in your speech. Use personal stories and conversational language, that way you won’t easily forget what to say. Practice. Practice. Practice!Rehearse out loud with all equipment you ... READ MORE Posted December 19, 2011 at 12:06 PM

Do you have a Delegation Dilemma

Let’s address an impossible topic:Delegation. It's not that delegation is impossible, it just seems that way to many Independent Professionals. As self-employed professionals, we went out on our own because we enjoyed working on our own; we liked to be our own boss; we preferred to make our own decisions, and we liked doing it our way. The reality is that many things get done well, some things get done just okay and many things don't get done at all because we can't bear to have... READ MORE Posted December 15, 2011 at 10:40 AM

Get the Message

The business that delivers the most persuasive and potent messages will likely win the customer’s business.  In your business, the messages you deliver will determine your success. The good news is that you don't need to spend millions of dollars, and it's not winner take all. Just a small percentage of people need to respond to your messages to attract all the business you can handle.  But you still have to communicate the right messages!  What are the key elemen... READ MORE Posted December 12, 2011 at 02:44 PM

How to Create Killer Content

Tip #1: Dont Stuff Keywords All Over the PlaceJust dont do this. It looks awful and your readers wont appreciate it. It is fine, if you want to put your keywords here and there (whenever it makes sense) but dont overdo it. Your goal is to get buyers, not just visitors. You will repel your visitors if all they see on your website is keywords.Tip #2: Give Too Much Away for FREEMany people are putting out good information these days. "Good" isnt good enough anymore. You have to go the extra mile... READ MORE Posted December 05, 2011 at 01:02 PM

Differentiate and Dominate

For your marketing and advertising efforts to be effective, you must get out of the commodity business. The most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. No, before any of those things will really have any impact on your business you have to uncover and communicate a way in which your business is different from every other business that says they do what you do. You have to get out of the commodity business. You have to stake y... READ MORE Posted December 01, 2011 at 03:05 PM

Getting Inexpensive Leads

Perhaps one of the seemingly best ways to get new leads is to purchase them. However, I’d like you to take a second look at your skills and your neighborhood.Here are some ways to get new leads without investing a fortune:1.  Contact the business or entrepreneur’s group in your community. Join in and participate in their activities and, as always, leave a brochure of your business.2.  Participate in small fairs and community events. You’ll never know who’s relative comes to visit. T... READ MORE Posted November 21, 2011 at 04:06 PM

7 Steps to Consistent Referral Generation

Understanding your customer lifecycle and mapping every customer touch point is the key to generating a consistent flow of referrals. Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Every person, place and thing in your busin... READ MORE Posted November 17, 2011 at 02:04 PM

Seven Business Lessons I Learned the HARD WAY

"We learn from failure much more than we learn from success." Soichiro HondaAs an entrepreneur, I have made my share of mistakes. You will make mistakes too, but I don't want you to make the same mistakes I have made. Learning from other people's experiences is one of the smartest things you can do. I want to share with you seven mistakes I made so you can avoid them in your own business.Not All Sales Are GoodI used to think "as long as it makes us money, it's a good thing". Now I know how wr... READ MORE Posted November 14, 2011 at 08:49 AM

Ways to Grow Your Business

Here are some instant ways for you to bring in more customers and grow your business.The following are 30 questions that will immediately pinpoint where your business is doing well – and where you can take action that will produce rapid results.These are the questions that may help your business, if you are willing to spend a few minutes giving them serious thought – the results can be quite profound.You should be aware that each question you answer ‘no’ to probably means that you are losing ... READ MORE Posted November 10, 2011 at 11:02 AM

Four Ideas You Can Use To Motivate Yourself

Do you struggle with meeting deadlines?  Do you feel burnt out and tired all of the time? Do you put off tasks? These are some signs of being unmotivated. Below are four key ideas to help you to motivate yourself. When someone is motivated they are more on top of their priorities and in the end feel good about themselves and their work. Try these motivation tips to better yourself and your business. 1)Make time psychology work for you.If you have ever taken a time management course befor... READ MORE Posted November 04, 2011 at 01:03 PM