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Springfield, PA

Are you smarter than your smart phone?

It wasn't too long ago that the only means of accessing the web was done with desktops anchored to a desk at the office or at home.  It was a new thing, people weren't sure whether it could help their business or not.  Today the web is everywhere, but the mindset hasn't changes, despite seeing numerous businesses go under and disappear from site.  Is your business headed for the same fate? Most of today's website are still designed to for the same old desktop, and it is the pri... READ MORE Posted March 24, 2014 at 12:52 PM

Get your website up in a down economy

In every challenging situation, there are businesses that die and business that thrive.  Where do you think your business stands. If your business is thriving, then good for you.  If it is not, you need to look at your options of what to do moving forward.  The biggest concern for a struggling business is it's bottom line.  What makes up the bottom line?  It is the combination of the top line and the expenses in between the top line and the bottom line.  If the t... READ MORE Posted August 07, 2012 at 07:00 AM

Building Microsites to Put Focus On Your Customers Needs

 While it is typical for people to build websites to promote their business, it may be more effective to build sites specifically focused on one of the needs of your customers.  Having a website with a focus on one specific product or service helps customers differentiate you product and your company without the distraction of things that are not important to them. Some sites have product or service specific pages, but they can be hard for for someone to navigate to and discover wha... READ MORE Posted April 25, 2011 at 06:36 AM

Expecting Different Results from the same old website

Are you expecting better results from the same old website you have had for years now.  If it has been some time since you built your website and have not gotten the results you were expecting, it may be time consider at least review where your website is now and making a determination of what need to do moving forward. Steps to include in your review are: 1.  List of things you want your website to do now.  These could include Generate Leads Provide Customer Service Gather Inf... READ MORE Posted March 13, 2011 at 09:14 AM

Shake Off The Winter Blahs With A New Website

The winter time can be slow and cold to your business.  It may be a good time to focus getting thing jump started with a new image and new outlook for your business.  There is no better way to reflect the new image and outlook than a new website. Leaving the website get old and stale will reflect that way on your business.  If people see the same thing every time they come to your website, there is no incentive for them to come back later.  Keeping the website fresh and up... READ MORE Posted January 12, 2011 at 04:20 AM

Are you ready for the upcoming holiday shopping season?

Is your website ready to overcome the the obstacles that may hinder you this shopping season?  The economy has not been so great this year, and the it may not get much better for rest of the year.  That is why it is crucial to start looking for ways of capturing the attention of the customers that are still out there and to do it as efficiently as possible. Traditional means of getting the customers are not working as well as they use to while other means of reaching them are openin... READ MORE Posted September 07, 2010 at 01:37 PM

In the heat of the summer, give your customers a cool website

In the heat of the summer, do your customers have a something cool to look at on your site?  Creating a cool and interesting takes time and thought.  Having a boring site means that you don't care about the experience of the visitors coming to your site.  One of the reasons that people abandon a site is that each experience is the same.  over and over again.  There is nothing new.  If there is nothing new, there is nothing of interest.   Then the only differ... READ MORE Posted July 10, 2010 at 01:30 PM

Outdated Websites and their impact on the bottom line

More and more people are starting to realize the importance of having a website to promote and market their business.  However, a lot of websites are created as one shot deals when they build and then forget it with the hope of it somehow generating some business some day.  After the website goes up, people go back to their other activities with little regard to what their website or what it is doing for them.  This also leads people to declare people that website marketing doe... READ MORE Posted April 06, 2010 at 09:43 AM

Changing Of The Seasons And the Business Environment

It is easy to sit by and watch the seasons roll by.  For businesses it is critical to keep up with the changes happening in the business world in general and to your customer base in particular.  Every season brings with it a new set of challenges and opportunities and your website needs to reflect how you are meeting the challenges and pursuing the opportunities.  New seasons may mean new products from you competitors, new requirements from your customers as well as new outloo... READ MORE Posted March 16, 2010 at 09:05 AM

Spring Cleaning, Not Just Around the House

As we await the winters end in anticipation of the spring season, it is important to start thinking of things that will be in need of spring cleaning.  While it is a tradition to think of cleaning up around the house, one should also think about cleaning up and freshening up the company or organizational website that may be growing cob webs and gathering dust.  Some of the reasons for freshening up the website may include: New Products and Services Changing Customer Preferences Chan... READ MORE Posted February 08, 2010 at 03:12 PM

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