Bluffton is a town located in Clay County, with a population of 118 people as of the 2000 census report. The average income in the households in the area was $43,125 and the average income for the families in the area was $45,000. The county of Clay was named after the American Statesman, Henry Clay. Clay was a member of the US senate from the state of Kentucky and was secretary of state in the 19th century. Local businesses include Health Awareness Enterprises and HBW Insurance & Financial Services Inc..