Lovelock is a town in Pershing County, Nevada known as the Banana Belt. Major attractions are the Lovelock Native Cave and Lovelock Speedway. Every year, thousands of couples travel to Lovers Lock Plaza to participate in the ritual of locking their love, an old Chinese tradition of fastening a lock to a never ending chain and throwing away the key. Local businesses in Lovelock include Lovelock Real Estate, Nevada Attitude Real Estate Services, and Western Title Company. Lovelock is part of the Pershing School District. When visiting Lovelock be sure to stop by Toulon Lake. Famous persons from Lovelock include founder George Lovelock, one of the first men to embark in the mining enterprise.