Rice is part of the Prince Edward County region of Virginia known for its parks, historical sites, and cultural activities. It is referred to as the Heartland of Virginia. Major attractions include the Civil War trails and the Robert Russa Moton Museum. Each fall, Prince Edward County celebrates with an Annual Indian Pow Wow & Western Festival. Among the biggest companies in Rice are Maefield Equestrian Center and Crosscreek Farms. One of the best places to visit when you are in Rice is James Town on the Appomattox. Famous persons from Rice include Richard Randolph and Robert Russa Moton.